Writing for Strategy

works of writing crafted as tools of expansion

Scroll down for samples

or click below to view a specific piece

Lightovation Invitation

Invitation to ArchLIGHT Summit for attendees of related convention, Lightovation.

Agency Communication

Email campaign encouraging Texas sales agents to bring designer guests to ArchLIGHT Summit.

CEU Sign Up Reminder

Email reminder for ArchLIGHT Summit attendees attending educational sessions.

Diversity in Dance Dresscode

Changes made to Covington Regional Ballet website to illustrate a shift in standards and a change in dress code to embrace diversity.

Why Covington?

Letter to film industry officials looking for a location to open a base of operations in Georgia.

PURE Target Audience

A portion of an IMC campaign for Pure Oil Jobbers Cooperative, Inc., asserting and analyzing the target audience.

TidePODS Target Market

An assertion and analysis of the target audience for TidePODS.

The Premiere Hollywood of the South Museum

The executive summary from the business plan for The Premiere Hollywood of the South Film Museum.

Young Artists Competition

Web page to encourage students to enter the NCME’s Young Artists Competition.

ArchLIGHT Summit Invitation for Lightovation Attendees

For the inaugural commercial lighting convention ArchLIGHT Summit, complimentary VIP admission was offered to past attendees of residential lighting convention Lightovation. Promotion campaign made on Constant Contact in July 2021.

ArchLIGHT Summit Invitation for Guests of Local Lighting Agents

Texas lighting agents representing manufacturers with booths at ArchLIGHT Summit were invited to bring lighting designers for the convention with complimentary VIP access to continuing education sessions. Promotion campaign created with Constant Contact in August 2021.

Educational Session Sign Up Reminder

An email for ArchLIGHT Summit attendees who paid during registration but had not reserved seats in any of the available educational sessions. Composed in Constant Contact in July 2021.

Dress Code Changes for Covington Regional Ballet

Starting in the 2019-2020 season, Covington Regional Ballet changed rehearsal dress code to embrace more diversity in the dance school. This included allowing flesh toned tights and shoes rather than the traditional pink, and a looser hair policy that allows hair to be pulled back rather than in a tight bun for students with thicker and textured hair. The following slides show the new additions made to the website to encompass this change. Established during Summer 2019. Click here to view the full website.

2019-2020 Dress Code

Web page where all students and parents can find the rehearsal dress code for their class.

Diversity in Dress Code Web Page

Web page containing a letter from Covington Regional Ballet’s School Director and Ballet Master, Josh Schadl, on the changes being made to the dress code and embracing diversity in dance.

Diversity in Dress Code Email

Email sent to all CRB students and parents, containing a letter from Covington Regional Ballet’s School Director and Ballet Master, Josh Schadl, on the changes being made to the dress code and embracing diversity in dance.

Via Constant Contact to 350 email subscribers.

Find Dancewear Web Page

Web page listing every item required for at least one class that follows dress code standards. Links connect to items available in both pink and flesh toned colors unless otherwise stated.

List followed by a Spotlight on Small Business, highlighting companies that also celebrate diversity in our community.

Why Covington?

Letter to film industry officials looking for a location to open a base of operations in Georgia. Released as plea from the Film Commissioner and Director of Tourism for Covington/Newton County in June of 2018

Target Audience for PURE

An portion of an Integrated Marketing Communication (IMC) campaign for Pure Oil Jobbers Cooperative, Inc., otherwise known as PURE, asserting and analyzing the campaign’s target audience.

TidePODS Target Audience

An assertion and analysis of the target audience for TidePODS. Written in 2017 as part of a class project on consumer behavior.

The Premiere Hollywood of the South Film Museum

The executive summary from the business plan for The Premiere Hollywood of the South Film Museum. Submitted to the Newton County Chamber of Commerce in July 2018.

NCME Young Artists Competition

Web page for Newton County Music Educators to provide details and sign ups for their Young Artists Competition. NCME is a new organization without a website of their own, so the page was hosted on the Arts Association’s website. This web page also includes a download link for a full rules and regulations packet for the competition, the first page of which can be seen below. Designed on Wix in Summer 2019. Click here to view full web page.

NCME Young Artist Competition Rules and Regulations 2019-1.png